Free T-Shirts
Our goal as an exhibitor was to get the 10,000 attendees talking about Squidoo. And my guess is that your goal as a trade show exhibitor is to do the same thing (no, not to talk about Squidoo, to talk about you, of course).
Here’s what we did: we printed 600 t-shirts with a long, hand-written letter on the front, explaining how Squidoo helps eBayers. And we gave the shirt away to anyone willing to wear it. The incentive? Each day, Megan picked someone who was wearing the shirt and gave that person $9,000 worth of ads on Squidoo.
Within an hour, you saw orange t-shirts on the show floor. By the second day, every single t-shirt was taken and more than 5% of all the people there were wearing the shirts.
Total cost: $3,000. (plus the ads).
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