Measuring Social Media

Posted on January 25th, 2008 in Social Media by

A few examples of what success could look like for you:

  • We were able to learn something about customers we’ve never know before
  • We were able to tell our story to customers and they shared it with others
  • A blogging program where there are more customers talking back in comments than posts
  • An online community where customers are self-supporting each other and costs are reduced
  • We learn a lot from this experimental program, and pave the way for future projects, that could still be a success metric
  • We gain experience with a new way of two-way communication
  • We connect with a handful of customers like never before as they talk back and we listen
  • We learned something from customers that we didn’t know before
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